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Influencer by Brittany Hennessy

Admit it - there are times you've scrolled through your Instagram feed and thought, I wear clothes, read books, eat avocado toast and like sunsets, why can't someone can pay me to live my best life? 

If you've answered "yep, I've done that" then Brittany Hennessy's Influencer is the book for you. 

As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. 

She has unrivalled insight into where the branded content industry was, where it is, where it's going and how you can get to grips with the strategies behind the Insta-ready lifestyle.

In this book she'll reveal how to:
*Build an audience and keep them engaged
*Package your brand and pitch your favourite companies
*Monetise your influence and figure out how much to charge
Plus tips on:

  • Landing an agent
  • Getting on the radar of your favourite sites
  • Praising a brand without alienating their competitors


Hennessy guides you through core influencer principles, whether you're just starting out or ready for bigger campaigns.

From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.


About the Product

  • Type: Paperback
  • Published: July 2018
  • ISBN: 0806538856
  • Length: 272 pages
  • Dimensions: 5.51 x 0.71 x 8.22 inches


About the Author

Brittany Hennessy is a best-selling author and the Co-Founder of Carbon August, an influencer education company.

A former nightlife blogger and brand ambassador, Brittany was the first head of influencer marketing at Hearst Magazines Digital Media where she booked influencers in fashion, beauty and lifestyle campaigns for Seventeen, Cosmopolitan, Elle, Marie Claire, Harper's Bazaar, Esquire, Women's Health, Men's Health, Redbook, Good Housekeeping, and more.


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